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  • Fashion Innovation

    How Beauty Brands Are Shaping a More Sustainable Future

    December 17, 2024 /

    Introduction Ever peeked inside your bathroom cabinet and wondered how eco-friendly your beauty stash is? You’re not alone. Today’s consumers are more informed and more eco-conscious than ever before—and beauty brands are responding. In fact, the industry is undergoing a seismic shift toward sustainability, and it’s changing everything from product formulations to packaging. The Environmental Impact of Traditional Beauty Products Waste Generation Let’s be real—beauty routines can generate a shocking amount of waste. From disposable makeup wipes to single-use sheet masks, traditional beauty practices aren’t exactly Mother Nature’s best friend. Landfills are filling up fast, and plastic is a major culprit. Harmful Ingredients Many conventional products still rely on harsh…

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